Social Media and its influence on masses

                     
   Media is an integral part of our lives. Every day we get a huge amount of information from various sources. Moreover, the media plays a very important role in relations between the citizen and the state and world politics in general. Obviously, with the help of the media it is easier conduct a dialogue between the government and the people. It's no secret that the same information is illustrated from a different perspective, can lead to radically different consequences. Therefore, the media is one of the key levers to control the masses.
   It is no secret that the opinion forms on the basis of the herd instikt bulk of the people. In such circumstances, the media is an indispensable tool for shaping public opinion. On the one hand, it helps to unite people, to understand existing problems and, if necessary, to be ready to mobilize for action. However, on the other hand, the facts shown subjectively from one point of view may lead the people astray, to form a one-sided opinion. Therefore, it is necessary for the representatives of this kind of activity to adhere to objective presentation of information, providing listeners the opportunity to make their own conclusions.
   Propaganda is one of the kinds of information, built on the implementation of certain ideas to the masses in order to create public opinion and encourage people to practical actions. Propaganda is used especially clearly in the case of conflict, both within the country (government and opposition), and at the international level. The parties are trying to show the opponent as a root of evil, accusing him around, covering up own mistakes. Activities of the media in Ukraine and Russia can be called a shining example of this tactic.
   Nowadays, in the age of technology, we can get almost any information we are interested in. That's why it is important for each person to be able to filter the information that he receives, select only the useful articles and resources, eliminating "empty" and unnecessary. Otherwise, our society would completely degrade and transform into amorphous consumers.
   Aldous Huxley in his anti-utopian novel, Brave New World predicted that in the future people will become passive and indifferent to global problems, and all that they will excite is the consumption and the satisfaction of the instincts. The right information and the truth in this world is simply lost in a sea of irrelevance. It is interesting that we can already see how the writer was right, despite the fact that the novel was written in 1931.
   To conclude it all, the media is a very important part of our lives, it has a huge impact on people's opinions. However, we need to be able to filter the information independently and make our own point of view.